Cytokinetics, a biopharmaceutical leader specializing in muscle biology, sought to commemorate its 25-year legacy while positioning itself for future growth. The company aimed to revitalize its brand, enhance its digital presence, and engage diverse audiences—including patients, healthcare professionals, and investors. Huerx partnered with Cytokinetics to craft a compelling brand narrative, develop a dynamic corporate website, and launch targeted social campaigns that resonate with its mission and stakeholders