PrognomiQ is building a platform for the future of precision health—using multiomics and machine learning to detect disease earlier and treat it smarter. But while the science was sophisticated, the brand was still in its earliest form.HueRx was brought in at inception to help shape the company’s identity from the ground up. We created a full brand system that translated scientific depth into design clarity and positioned PrognomiQ as a serious leader in a complex, emerging space.