PROPEL is the first bioabsorbable, drug-eluting sinus stent—a powerful innovation with a complex backstory. While ENT surgeons knew its value, patients were left navigating a sea of medical jargon and outdated PDFs. HueRx partnered with Medtonic to create a brand experience that made the science behind PROPEL approachable, trustworthy, and memorable. From brand campaign to a patient-facing website, we helped bring clinical clarity to the consumer conversation