Recor Medical Case Study

Branding a Breakthrough in Hypertension Care

The Paradise™ Ultrasound Renal Denervation (uRDN) System is a breakthrough for patients with uncontrolled hypertension—non-invasive, ultrasound-powered, and clinically proven. But ReCor’s story wasn’t breaking through.With multiple audiences to educate—cardiologists, payers, and patients—the brand needed more than just science on its side. It needed a clear, confident identity to match the power of the platform.HueRx helped ReCor clarify its voice, sharpen its positioning, and build a brand system that could carry the company through clinical milestones and into commercial success.
Our Approach

Branding a revolution in hypertension care

1. Strategic Positioning

We positioned ReCor Medical as a leader in hypertension treatment, emphasizing the non-invasive nature and clinical efficacy of the Paradise uRDN System. The strategy highlighted the system's ability to address uncontrolled hypertension, resonating with both clinicians and patients.

2. Brand Story and Messaging

Our messaging focused on the transformative impact of the Paradise uRDN System. We crafted narratives that conveyed the system's benefits, such as improved patient outcomes and reduced reliance on medication, ensuring alignment with the needs and concerns of healthcare professionals and patients alike.

3. Visual Identity and Brand Assets

We refined ReCor’s visual system—color, typography, and layout—to bring clarity and consistency across materials. As part of the rollout, we created the company’s first brochures for healthcare providers and patients, translating complex science into clear, audience-specific storytelling.
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The Work
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